What’s the best choice for a new Cafe or Foodservice Business?
Both types of locations offer a variety of benefits or disadvantages depending on the type of venue and the concept in question.
A shopping centre will deliver a measurable number of people to their space, and their greater patronage is underpinned by major retailers, known as anchor tenants, such as Coles, Woolworths or Aldi. In some cases it may be all three, and usually a K Mart, Big W or Target are a part of the attraction.
Shopping centres also provide benefits like ease of parking, public transport hubs and a variety of retailers and retail products to attract a repeat customer with diverse shopping needs. Though the convenience of having a wide range of customers guaranteed in one destination comes at a price, the privilege comes at a higher gross rental.
More recently, shopping centres have been updating their food and beverage spaces allows them to really define their precincts. A good example being food courts predominately housing franchised based businesses. While there are many franchised cafes spaced throughout the centres, the explosion of coffee specialty retailers has opened this market up and you would now be hard pressed to find a shopping centre without a coffee roaster in it.
This expansion into food & beverage entertainment precincts has given shopping centres the ability to attract independent operators, those who previously would never have entertained the idea of having their brand represented in a shopping centre environment. Most centres will now seek inspiration from independent operators located in strip locations and try and bring them into the centres as a way of providing new retail concepts to their customers and also to get one up on their competition.
Strip locations offer different benefits and are generally more flexible in how you can enter and operate in this type of location. Strip shop locations offer food and beverage operators a chance to build their own identity by being part of the fabric of a local community. They give the operator the freedom to adapt their menus and their operations at will, with minimal interference from the landlord. By not having the stringent lease requirements that a shopping centres does, businesses are able to enter the market via a lower cost of entry and lower ongoing fixed cost.